Logic Behind the Co-branding of Gold Winner & Top Ramen

If you a regular consumer of Gold Winner now you can taste the Top Ramen Noodles.  Yes! If you buy  Kaleesuwari Refinaries's One liter Gold Winner sun flower oil, you will get Rs 10 worth of  Indo Nissin's Top Ramen Instant noodles as free.  Gold Winner which enjoys 70% market share in Tamil Nadu and 20% in all India level.  Whereas Top Ramen which is well behind the market leader Nestle's Maagi.  Maagi which enjoys 60% market share in India..  It is good strategy to make the people to taste the Top Ramen so that it can become a strong brand in India.   The Gold Winner brand too gain from this co-branding as their customers will get a additional free product which will give more satisfaction to the customers of Gold Winner.   By offering it as free, people will taste Top Ramen instant noodles  on trail and which  will make them to adopt it.  So, one can expect a similar types of strategy from other Sun flower oil players like Adani Wilmer and Sun Raja Industries.